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TYPOGRAPHY & LETTERING
WORDS AS DESIGN

UNDERSTANDING TYPE

1. TYPE IS EVERYWHERE

2. TYPEFACE VS FONT

3. THE BIG CATEGORIES

4. THE ANATOMY OF LETTERS

TYPE AS DESIGN

1. HIERARCHY THROUGH TYPE

2. KERNING, TRACKING & LEADING

3. ALIGNMENT

4. LEGIBILITY VS READABILITY

TYPE & EXPRESSION

1. TYPE PERSONALITY

2. PAIRING TYPEFACES

3. TYPE & EMOTION

4. TYPE ACROSS CULTURES & HISTORY

TYPE IN ACTION

1. TYPE ON SCREEN

2. TYPE IN BRANDING

3. TYPE IN THE ENVIRONMENT

4. YOUR TYPE VOICE

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